Wednesday, 12th April, 2006

Get yourself a newsworthy angle and away you go. Normally with Greenpeace it is a spectacular stunt but, being Easter, this time it's Easter eggs. Chocolate Easter eggs. Milk chocolate Easter eggs where the milk may have come from a cow that ate genetically modified grain. Shock! Horror! Protest to Cadbury's today.

And yet again the media bought the Greenpeace line with the coverage on the television news not questioning the assertion that genetically engineered food has negative health impacts. The organisation really is a master player in the public relations game. It was a very successful launch for the Greenpeace True Food Guide which lists the products that are free from GE (or GM) "contamination."