Pamela Anderson could be described as an up-front lobbyist. As the former Baywatch star travels around the world in her role as a celebrity promoter of assorted products, she finds journalists always willing to give a plug to her favourite cause - People for the Ethical Treatment of Animals.

In Australia this month launching Green M&M confectionery she was a vocal supporter of PETA's campaign to end live sheep exports and mulesing. She described both as "sad practices."

Ms Anderson is pictured here with one of PETAs less famous executives.